Tinder - UX Analysis

 
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Tinder - UX Analysis


UX DESIGN - USER RESEARCH - UI DESIGN


Summary

Project Background

The purpose of this project was to conduct a UX analysis of an existing mobile app. I chose to analyze Tinder, the mobile dating app. Within this project, I compared Tinder to other mobile dating apps/websites and conducted user research to understand Tinders flaws and shortcomings. I created this project in 2014, before tinder’s newest update “Tinder Plus”

Role:

UX Designer

Tools:

Illustrator, Photoshop

Date:

November 2014


User Research

Behavioural Variables

To gather information about Tinder users I observed and conducted interviews with a total of 6 individuals who frequently use the app. Gathering insight from three women and three men allowed me to collect data from different perspectives.

I discussed with each user their reasons for using the app, along with any issues they have come in contact with while on the app. By conducting these interviews, it provided great feedback on Tinder’s approach as a mobile matchmaking app.

 
 
 

User Research

Competitive Analysis

During the research phase of this project, I conduct a competitor analysis of other websites/apps that are similar to Tinder. I research applications that have similar interfaces and have a strong brand.

 

The Problem

What is Tinder Lacking?

Problem

Often Tinder is perceived as a hookup app rather than a serious dating app. Users have inadequate tools to perform tasks, initiating conversations, and have a lack of data to incorporate common interests. It's solely based on users photos. These features would help meet the goal of a less seedy dating app.

Vision Statement

A new design of Tinder could help users have more confidence by allowing them to message, compliment, and meet with users with greater accuracy and efficiency. Without the following issues:

  • Other users’ finding personal information about one another (Instagram, Facebook, Twitter)

  • Running out of users’ to view and potential matches.

  • Having to connect to Facebook in which Tinder users currently experience (people knowing mutual friends).


Identifying Users

Primary Persona

After gathering the data taken from the user interviews and behavioural variables, I created two primary personas and one secondary persona. I then created context scenarios from the point of view of the primary persona, Sara.

By creating personas, it allows me to understand different users needs and how they could interact with Tinder in their day to day lives. The context scenarios give a descriptive story of a user interacting with Tinder to achieve specific goals in a more narrative form.

 

Identifying Users

Context Scenario
 

Identifying Users

Key Path Scenario

The following key path scenarios were created from the primary persona, Sara. The purpose of establishing the context scenarios was to help visually represent the individual paths the user may face.

The key path scenarios explore:

  • Viewing recent matches profile.

  • User receiving message from a match.

  • Creating a “moment.”

 

Mockups

High-Fidelity Designs

After examining and researching different key factors of Tinder as a mobile dating app, I created a new UI design. I took into consideration all the elements provided in the primary and secondary research.